There are more firearm owners today than at any other time in American history, and a large segment of our gun-owning population are not hunters. For decades, the firearms industry has lumped those types of shooters together and sold hunting rounds as self-defense loads. I say, “No more.”
Hornady has been observing the population growth of its non-hunting consumers, including those who own a variant of America’s rifle: the AR-15. These ARs are also part of a growing category often referred to as “black guns.” For a day of plinking at a range or shooting a 3-Gun match, these shooters don’t look to traditional hunting ammunition when it’s time to feed their black guns. It’s often unnecessary and cost prohibitive.
Knowing that it can be confusing to navigate ammunition shelves or peruse an e-commerce site, Hornady recognized the need for simplification. To present non-hunting consumers with ammunition that best fits
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